As part of a capstone project, I designed a feature integration on the existing Netflix app aimed to improve a user's browsing experience. Designed features for faster content search with a target of producing a more satisfactory search result.
Mirror is an eCommerce shopping brand aiming to relaunch their brand and an online store. As part of an academic project, I designed a responsive website for an end-to-end shopping experience.
Modura is an eCommerce clothing brand aiming to create a brand image for the young trendy professionals. As part of a design challenge, I created a brand image for Modura with the end goal of appealing to young professionals while highlighting a 'trendy yet affordable' brand vision.
IDEO U Certification
As a part of the certification of 'Foundations of Design Thinking', I worked on a case study to provide better products and services to today's 70-year olds. The aim was to identify one problem that senior citizens face in their day to day life, come up with insights that can lead to innovation, and create a tangible product/service with design thinking at its core.