priyashah.

GOALS AND OBJECTIVES

Redesign Prodigal’s website while partnering with product and engineering teams, and with front-end developers to create web and mobile experiences


The process ranged from ideating to creating wireframes with a high level of visual fidelity, and creating elaborate graphics and animations to demonstrate the product portfolio

​

Establish design systems and brand guidelines to deliver a cohesive brand experience

​

Create designs and collateral focused on the sales and growth strategy of Prodigal. Designs consist of (and not limited to): landing pages, brochures, banners, social media designs/ads, email campaigns, etc