Prodigal
A Silicon Valley-based startup (seeded from Y-Combinator '18) that aims to bring the power of AI & Machine Learning to lenders, creditors, and collection agencies.

GOALS AND OBJECTIVES
Redesign Prodigal’s website while partnering with product and engineering teams, and with front-end developers to create web and mobile experiences
The process ranged from ideating to creating wireframes with a high level of visual fidelity, and creating elaborate graphics and animations to demonstrate the product portfolio
Establish design systems and brand guidelines to deliver a cohesive brand experience
Create designs and collateral focused on the sales and growth strategy of Prodigal. Designs consist of (and not limited to): landing pages, brochures, banners, social media designs/ads, email campaigns, etc
ROLE UX/UI Design
COMPANY Prodigal
TOOLS Figma, Photoshop, Illustrator, After Effects
TIMELINE 6 Months
THE DESIGN PROCESS

EMPATHIZE

DEFINE

IDEATE
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PROTOTYPE

TEST
