Prodigal

A Silicon Valley-based startup (seeded from Y-Combinator '18) that aims to bring the power of AI & Machine Learning to lenders, creditors, and collection agencies. 

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GOALS AND OBJECTIVES

Redesign Prodigal’s website while partnering with product and engineering teams, and with front-end developers to create web and mobile experiences



The process ranged from ideating to creating wireframes with a high level of visual fidelity, and creating elaborate graphics and animations to demonstrate the product portfolio

Establish design systems and brand guidelines to deliver a cohesive brand experience

Create designs and collateral focused on the sales and growth strategy of Prodigal. Designs consist of (and not limited to): landing pages, brochures, banners, social media designs/ads, email campaigns, etc

ROLE                  UX/UI Design

COMPANY        Prodigal

TOOLS               Figma, Photoshop, Illustrator, After Effects

TIMELINE            6 Months

THE DESIGN PROCESS

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EMPATHIZE

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DEFINE

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IDEATE

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PROTOTYPE

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TEST

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ITERATE

Under Construction