A Graphic Design Startup
Narratives is a Design Consultancy, focused on graphics, branding, and marketing design - build on the principles of human-centered design thinking.
TOOLS Photoshop, Illustrator, InDesign
GOALS AND OBJECTIVES
As the co-founder and lead designer, I handled client management, business operations, and curation of design concepts. My work encompassed the end-to-end process from requirement analysis to defining the design strategy to delivering solutions, and also facilitating design development from ideation to the final product.
My initial focus was on the conceptualization by leading the design process, alongside handling negotiations and correspondence with the client. After aligning the customer requirements with design briefs, we brought together a team of designers and relevant stakeholders to explore ideas and brainstorm concepts. Through a series of working sessions, our team sketched low-fidelity ideas for validating concepts. Through periodic iteration and discussions with the clients, the product is finalized for handover.