Design Thinking Foundations
Fortunately, there are many products today that help with the aging process. But what else has yet to be invented? How might we provide new products and services for today's 70-year-olds?
A part of the Design Thinking process is to determine the problem through a user-centered approach. Through observations and interviews, it was concluded that there is an increasing issue of loneliness that the 70-year-old faces today - the issue of 'craving human interaction'.
Through a series of exercises - user research involving observations, interviews, and empathy immersion, one of the major issue was identified. Based on the conclusions, a solution was designed through the creation of prototypes.
GOALS AND OBJECTIVES
To begin with, the aim of this project was to identify one problem that senior citizens face in their day to day life, and come up with insights that can lead to innovation.
Once the issue is identified, the aim was to create a tangible product/service that can serve as a solution that addresses what the elders need and value. Using the ideas and insights established previously, the next step was to design a product or a service to help reduce the magnitude of this growing concern through the creation of prototypes.
TOOLS InDesign | Miro